winning in emerging markets по книге + 10 слайдов для презентации

• Номер работы:
  178558
• Раздел:
  Все работы   →   Курсовые работы - простые   →   Английский язык
• Год добавления:
  28.02.2011 г.
• Объем работы:
  30 стр.
• Содержание:
  Introduction 3
  1. Emerging Markets: General Review 4
  2. Spotting Institutional Voids in Emerging Markets 8
  3. Market Segments in Emerging Markets 17
  4. Responding to Institutional Voids: Multinationals 19
  Conclusion 27
  List of References 30
  
  
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  Некоторые тезисы из работы по теме winning in emerging markets по книге + 10 слайдов для презентации
  Topicality of the theme. Emerging markets account for two-thirds of the world’s population and over 20% of the world’s GDP. Representing a diverse group of economies and societies, these markets are an important testing ground for existing theories, models and concepts of international business and management. They also offer the opportunity for the development of new theoretical contributions in the field of management and business studies.
  The main problem with which companies face in emerging markets is a great number of institutional voids. Developing the capability to spot institutional voids can help compa¬nies from developed markets in two ways. It not only can help them pursue business opportunities in emerging markets but also may open their eyes to opportunities and challenges in their own markets. Efficient strategies aimed at responding to institutional voids in emerging markets are sure to become of great help for academies as well as the realm of business and management practice.